However, some people glance over the car not having anybody in it. The ad itself eventually went viral due to a prank that tricks viewers into finding a supposed ghost in the ad, hence its nickname "Ghost Car" or "Car Zombie", due to the jumpscare being a zombie for nudity. The commercial's jumpscare, which is intended to mimic the effects on an energy drink, can easily scare viewers. The message appears on a black background: "So wach warst du noch nie." (translated into "You've never been so wide awake."), followed by the K-fee can beating like a heart. Notice that the zombie was blurry with pitch-black eyes. The camera pans across the road and the car goes invisible, then suddenly, a naked zombie pops into the scene and screams (the audio of the scream is a distorted and shortened version of the stock sound effect "Sound Ideas, CARTOON, YELL - HUMAN ROAR"). The car makes a turn and passes behind a large bush. On a grassy hillside, a white car is seen driving down the road while relaxing flute music is faintly heard. This is of course, the first appearance of screamers and jumpscares. They became well known for a television advert aired in 2004. K-Fee is a German brand of canned coffee drinks.
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